FOUR SEASONS BANGKOK

As a digital marketing consultant for Four Seasons Bangkok, I currently orchestrate captivating visual storytelling, managing both organic and paid photo and video content. I collaborate seamlessly with external content producers and our in-house team to craft visually stunning content that showcases the property's luxury and unique experiences, resulting in a significant boost to Four Seasons Bangkok's digital presence.

During the pivotal launch phase of Four Seasons Bangkok, I took a central role in structuring and launching prospecting campaigns. The objective was clear: to identify and engage potential international guests and local residents in Bangkok, enticing them with the promise of an unrivaled experience at a contemporary urban resort nestled in the heart of Bangkok's vibrant arts district. By optimizing campaigns for cost efficiency while guiding prospects expertly through the marketing funnel and diving deep into metrics, I uncovered invaluable insights, leading to strategic optimizations that significantly reduced CPC and maximized ROI.

I lead ongoing social listening and trend reporting for Four Seasons Bangkok. I meticulously track competitor actions on Reels and TikTok, using these insights to shape our in-house content strategy. The result is visually compelling and strategically effective content, driving metrics like views, shares, likes, and comments. Our unwavering commitment to staying on top of trends has boosted Four Seasons Bangkok's market awareness and solidified our position as industry trendsetters, setting new benchmarks for success.

Revitalizing Four Seasons Bangkok's digital footprint, I strategically optimized SEM campaigns for heightened performance. By leveraging data insights, I crafted compelling ad copy variants that resonate, maximizing engagement with impactful headlines and descriptions. I orchestrated visual transformations, emphasizing white logos and refining imagery preferences. A meticulous keyword strategy aligned campaigns with industry benchmarks, ensuring cost-effective success. In Responsive Search Ads, I pinpointed strengths and challenges, paving the way for ongoing refinement. With a keen eye on continuous improvement, my approach aims to propel Four Seasons Bangkok to new digital heights.

As a meticulous copy editor for Four Seasons Bangkok's social media channels and web copy, I played a pivotal role in shaping the narrative for their grand launch. Recognizing the diverse audience, particularly the Western (European, Australian, US) market, I infused a dynamic 'Western flare' into the captions. With a keen understanding that the local team primarily consisted of Thai employees, my expertise bridged cultural nuances, ensuring the content not only resonated with the Thai audience but also captivated the excitement of a broader Western demographic. The result was a harmonious blend of local authenticity and international allure, setting the stage for a compelling and engaging brand introduction.